| Real Estate Advertising Schedules Explained
An advertising schedule is a document from your agent that details your proposed marketing plan, along with strategies, timing & costs.
Most Common Strategies
There will be different marketing packages for marketing the sale of your home. These vary widely depending on your home, your budget and your needs.
The first step is to have an open discussion with your agent to determine the various mediums and strategies that will be best suited to marketing your home.
Your “Marketing Schedule” will incorporate a detailed list of marketing activities over an agreed period of time and the associated costs.
Keep Them On Side
It is important to understand what advertising strategies will be used and how. These may include:
- Real estate portals
- Agency’s website
- Agents database
- Social Media
- Email Marketing
- SMS advertising
- Professional photography
- Front of house signage
- Video presentations
- 3D Virtual tours
- Drone footage
- Physical and/or Digital staging
- Digital iPad presentation
- Zoom / FaceTime tours
- Printed flyers
- qLetterbox drops
- Agency Window displays
- Digital Floor Plans
- Individual property Microsite
- Due diligence presentation
There is no exact science to setting your budget across various strategies. You best advice should come from an experienced real estate agent.
There will be many factors to consider (current market, your area, price, location, your goals & timing). Ask your agent for sample strategies and plans from other similar homes they have sold.
The timing of your market is very important and will vary depending external market factors (eg: the direction of prices, time of year, average time on market for your area etc)
Don’t spend all your budget within the first week of the campaign. So it is important to research the average time houses are on the market in your area.
Marketing a property today has largely become a digital marketing experience. This also now includes making the most of an agents’ social media channels, ratings, reviews and profile.
Ensure your agent is totally on top of digital marketing.
Over 74% of property leads start online.
Disclaimer: Although all care is taken. We do not give any warranty whatsoever to the accuracy of any content.
This is not meant to be financial or professional advice and is only of general nature. You must seek professional advice before taking any actions. The above information comes with no warranties whatsoever. We take no responsibility for any actions you may or may not take. All content is of general nature only and is NOT to be taken as advice whatsoever
Principal & Managing Director
(03) 5382 0000
0419 820 000
Wes Davidson is a career real estate professional with over thirty years experience in real estate sales, leasing and management in Horsham, Ballarat and Melbourne.
Wes has travelled and studied real estate extensively both here in Australia and overseas, always looking for the future of the industry and how best to adapt to help his clients.
For Wes, the business of real estate is a commitment to excellence, knowledge and total client satisfaction.
With literally thousands of sales made under his name, why would you want to go anywhere else?